Viewers always wait anxiously for whatever Adult Swim would pull for its April Fools’ gag. “It was a moment in the show’s history where was unavoidable.” “If you used the internet that night, you couldn’t avoid something about ‘Rick and Morty,'” co-creator and star Justin Roiland recalled in a phone interview with TheWrap. However, after a few hours - specifically around the next morning - people were reviewing the new episode and commenting on it. I remember my reaction, which mostly consisted of dismissal. On April 1, 2017, around a year and a half after Season 2 ended on a massive cliffhanger, the word started to spread that the premiere had aired. It seems crazy to release the premiere of an anticipated show’s new season on April Fools’ Day without any marketing, announcements or even a hint that something would happen, but that’s what happened with “Rick and Morty” Season 3.
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